Social Media for CEOs and Executives

Social Media for CEOs and Executives

Social Media has become an important part of the marketing mix for companies. It’s also becoming an important part of the Leadership Matrix for Leaders. CEOs & Executives are increasingly turning to social media to increase employee and customer engagement.

1.    Don’t ignore Social Media!

Social Media is growing rapidly.It’s a very powerful tool and it’s important to be aware of its nature.

2.    Define your goals & Set a Strategy

A strategy can be revised as you get more comfortable and learn but it’s important to have that starting foundation.

3.    Social Media Experts

Social Media is new form of communication. It’s a new language which requires specialised skills. Organisations should look for someone who is able to speak this particular language.

4.    Everyone is a critic

“With the evolution of social media, everyone is a critic. If you aren’t monitoring them; your customers are talking about you – regardless. Ignoring your customers via social media is one sure-fire way to show that as a brand – you don’t care.”

 5.    Avoid the corporate language

 Social Media connects people. It’s about telling stories and engaging customers.

 6.    Free Publicity

Social media is the new press release.

Thanks to Original Publication

Mobility and the mobile workspace: the new demands on the CIO

Technology, as we knew it, is no longer relevant. Every day we are bowled over with a new app, toy or technique. We are moving to a world of smart technology at a pace that is almost impossible to keep up with.

The era of “smart technology” spans the time of smart phones, 3D printers, and beyond. A recent survey by Forrester Research anticipates that shipments of wearable computing devices will reach almost 30 million units this year. This realm is undefined and endless, and relates to anything from items tracking physical activity, to Bluetooth connected watches and the much anticipated Google glasses. 3D printers, currently fitting the bill for the art world alone, are expected to cost less than some PC’s by 2016, at under $2000.00 US dollars. The possibility is endless.

And now, with tablets expected to outsell laptops this year, this mobility aspect is become less and less a preference or request but rather a demand of employees.

The role that consumerism and trend technology plays in driving business structures and styles can no longer be ignored. Gartner expects that 80 percent of organisations will support a workforce using tablets by the end of 2013. This expectation will have a flow on effect: whether organisations are supplying the tablets, or supplying the application and platform for a personal device to be used in a corporate manner.

Regardless of the process, the outcome is the same. Business is changing, and it is becoming increasingly difficult to keep up. The majority of organisations across the world, are not ready to house these technologies. The time has come for a new approach.

The context surrounding this change is also moving at what appears to be the speed of light. Faster broadband availability and the increasing availability of 4G networks will help enhance the way employees use mobile devices, and give further incentive to those considering investing in one.

From the perspective of the CIO, these new networks could redefine business practice and process, offering potentially game changing opportunities.

Working in parallel to these advances is the announcement of new privacy laws legislation. This herald’s big change on the horizon, changes that the CIO needs to understand and incorporate.

To throw a spanner in the works, let’s consider all of these advances in the context of the cloud.

Couple this with Gartner’s expectation that by 2014, 90 per cent of organisations will support corporate applications on personal devices, and you have a problem.

Data is now a defining factor. If the majority of employees start using devices, like tablets, to access both corporate applications and personal data and data security have the potential to spiral out of control. So pertinent questions are begging to be answered:

How safe is the cloud?
What is actually stored in the cloud?
How it is stored?

The list goes on. The combination of the growth in mobility and the continued dominance and reliance on the cloud means CIOs must start considering their organisational structure and if it can cater to this changing environment.

There is no time like the present to consider how to manage risk in the mobile cloud space – what privacy safe guards and good parameters are in place, and what needs to change.

1. Define your organisational policies in relation to Bring Your Own Device (BYOD)

BYOD is a phenomenon occurring in every organisation regardless of size and structure. You must assess whether or not BYOD can have a negative effect on your organisations workings – Is your bandwidth being compromised? Is it introducing large security risks to your network?

Your organisation may decide to ban BYOD and supply devices, or alternatively to create a more structured and regimented use of BYOD through the use of dedicated access points and tracking usage and activity.

Assessing current usage patterns and doing a cost analysis is a good step towards understanding employee and business requirements alike.

2. Assess network based security policies

This is especially relevant for companies who encourage the use of BYOD and don’t offer other devices. Setting these policies up can be difficult and time consuming, but it is an effective way of regulating consumer behaviours and enforcing some hard limits.

Often the issue with BYOD is that there is no limit defined, so building from the bottom up will allow you to gain an understanding of current usage, expectations, and develop a framework to cater these to the organisation’s security benefit.

3. Manage risk across multiple device platforms

Mobility trends encompass smart phones, tablets, PCs, laptops and the next generation of wearable computing devices, including items like the Jawbone UP system. This then becomes a multi-platform environment.

When your employees are reading emails on a smart phone, updating documents on a tablet, and downloading information on a laptop, there is inherent risk. For CIOs, managing risk becomes so much more difficult because each platform is different, and so each platform needs a tailored policy. Investigating and investing in a security policy that addresses all known device platforms will dramatically reduce risk and secure organisational information.

4. Controlling data on the cloud – centrally managing user accounts

Because the cloud is an essential storage device, you need to understand how to control the data you are storing. When you have multiple users in multiple locations moving in and out of your cloud, there is an increased likelihood that something could go wrong. You need to control the way your users can use the cloud, and what they can access. Your cloud service provider should allow you to manage user accounts, create shared folders to enhance collaboration, restrict access based on managerial level, and other tailored solutions to ensure a secure space when dealing with a mobile workforce.

5. Develop a policy plan and take control

The development of a security policy should be organic. After running through steps one through four – define, assess, manage and control – you should already understand what you need in your organisation’s policy.

Your policy should aim to minimise the use of rogue cloud usage by employees, ultimately reducing the likelihood of unfriendly events such as data leakage, malware outbreaks, or hacker theft. To be sure nothing slips through the cracks, develop a list of your top ten concerns, and then make sure these are addressed in your policy.

Some questions you might like to consider include: do we have an existing policy we need to adapt? Where is our data going to be stored? Does the service provider have any ownership of your data? What is the financial credibility of the provider? If things go wrong, what is our exit strategy?

Original Publication

 

Next-generation IT procurement

I’ve blogged several times recently about the impact of ‘disruptive’ technology on the world and on the IT industry, and with good reason; disruptors are the new trends and practices which re-define the ways in which we work, communicate and pretty much conduct our daily lives.

One of the latest disruptive developments in the IT world is in consumption – how we acquire and utilizeIT products and services. And as with so much else just now, it is being disrupted and driven forward by cloud computing.

a shift in procurement thinking

Traditionally IT procurement has been driven by the CAPEX model, whereby vendors agree deals with customers for products or services which see the customer pay around 70 per cent of the project cost up front. Great business for product vendors, guaranteed money up front and happy vendor CEOs. This has meant that the risk and the responsibility lie with the customer to leverage the product capabilities.

The industry is now fast headed in the direction of the OPEX consumption model – essentially pay-per-use – which puts things very much more in favour of the customer who is buying the technology, rather than the vendor.

As with all things in IT, the shift in thinking and evolution of business practices faces a number of key barriers to implementation – in this instance, cost, complexity, adoption and risk. And it is in addressing these barriers where success in next generation IT procurement lies.

changing the model

What this OPEX consumption approach does is to change the game from a vendor perspective and make services more important than product sales. The saying was always that ‘the customer is king’, but that has become ever more true today thanks to cloud computing and services empowering customers and end-users like never before.

This new subscription model, powered by the cloud, has transformed IT provision into a service versus product approach. The OPEX model reduces both customers’ costs and risk, and allows them to experiment in a more risk bounded environment. They can start small and try solutions and services out, and if they gain business benefit, then they can and will expand their usage of that technology. This is the beauty and attraction of the cloud computing and managed services approach – simplicity. In the age of the iPhone, IT mobility and personal empowerment, end-users just love simplicity.

So vendors need to change their thinking in response to this shift in procurement mentality. There are examples in the market now of vendors offering a ‘try before you buy’ approach to encourage potential customers in. Customers no longer want huge implementation costs – smartphones for example don’t come with a thick user manual – and simplicity is key. The simpler the user engagement, the more managed the service such as SaaS or IaaS, the lower the risk from the customer perspective, the more likely the increase in adoption.

the consumption gap

Much of this new procurement thinking has been driven by the consumption gap. Customers grew tired of wasting money on products and services features they simply never used, or in fact, ever really needed in the first place.

Under the CAPEX model, all the challenges and the risk were placed on the customer. They had tointegrate the solution into their operation, maintain it and so on. They were forced to buy separate layers of systems and applications for a premium price and then only used a small percentage of their capabilities, since many of its functions might not be necessary to their business. The move to the cloud-based model, or try before you buy, reduces the impact of this and gives organizations much more agility. In effect, the iPhone apps model has been duplicated within enterprise IT. So customers find that they have more choice – and they are responding to that.

The demand is undoubtedly there; IDC recently surveyed organizations in Australia and found that 86 per cent of Australian enterprises are now using cloud computing, up from 71 per cent the previous year. The global cloud market will be worth $240 billion by 2020. As IDC called it, cloud is now “business as usual.”

staying at the cutting edge

The old adoption model also meant engaging in a long procurement cycle – often several years – to specify, commission, build and integrate an IT solution into operations. The consumption model enables organizations to circumvent this. If they spot a trend they have the agility to respond to it immediately and get systems in place more quickly.

This is one of the key benefits to customers under the managed services and cloud delivery model; they can enjoy fast adoption based around mobility and rapid roll-outs. Companies can always enjoy the most up to date models and versions – for example many organizations remain locked in to out of date email applications. The cloud enables them to always be in a state of upgrading, always enjoying the benefits of the latest and greatest version.

customer simplicity, vendor complexity

So the next generation procurement model makes life easier and more predictable for the customer – but for product vendors, there are challenges to overcome. Under this service versus product approach, customers are able to keep things as simple or as complex as they choose. They can procure and use a device or technology at the top level and enjoy value from it, or delve further down into its capabilities and enjoy much greater benefits. Vendors will need to adapt to this.

Similarly, the managed services approach also gives customers simplicity in support terms; end-users don’t like complexity and prefer simplicity in IT support. Under the subscription model, their provider can use in-depth analytics and Big Data to provide them with the quality of service and support that they demand. The cloud even means that IT support has moved online, and all these new provisions are being powered by end-user demand. The consumer is making the decisions now. And cloud delivery and the subscription or pay-for-use model is how they want their IT.

Original Publication