Social Media for CEOs and Executives
Social Media has become an important part of the marketing mix for companies. It’s also becoming an important part of the Leadership Matrix for Leaders. CEOs & Executives are increasingly turning to social media to increase employee and customer engagement.
1. Don’t ignore Social Media!
Social Media is growing rapidly.It’s a very powerful tool and it’s important to be aware of its nature.
2. Define your goals & Set a Strategy
A strategy can be revised as you get more comfortable and learn but it’s important to have that starting foundation.
3. Social Media Experts
Social Media is new form of communication. It’s a new language which requires specialised skills. Organisations should look for someone who is able to speak this particular language.
4. Everyone is a critic
“With the evolution of social media, everyone is a critic. If you aren’t monitoring them; your customers are talking about you – regardless. Ignoring your customers via social media is one sure-fire way to show that as a brand – you don’t care.”
5. Avoid the corporate language
Social Media connects people. It’s about telling stories and engaging customers.
6. Free Publicity
Social media is the new press release.
Thanks to Original Publication