Taming the multichannel customer service monster

Posted on February 15, 2014 by Gordon M

Today’s consumer is a much more expectant, much more demanding beast than in times gone by – and the reason for this is technology. The consumerization of IT and mobility have combined to give people a level of control and power over their activities that they’ve never previously been able to enjoy. And one of the by-products of this has been an increased expectancy of customer service quality.

The modern customer – and indeed the modern company – today has more ways of communicating available to them than ever. We have the traditional telephone network for voice calls, but we also have SMS messages and multiple online tools such as email, web forms, chat, instant messengers and social media applications. A common consumer perception is that voice never really gets you very far – and be honest, nobody in the world actually enjoys sitting on hold listening to irritating music and product pitches – so companies have had to start thinking differently.

This means utilizing all those other communications tools in an effective way – and it is a tricky balancing act to get right. Apps are increasingly becoming the way that end-users interact and so they expect their customer service to come their way on their terms. The challenge of delivering a multi-channel customer experience, a genuinely fully-integrated, seamless customer service, is a big one.

the journey’s destination – the fully integrated, seamless customer service

So with customers expecting and demanding better service and more personal attention, why, in this multi-channel environment, isn’t it being delivered? The opportunity to provide a genuine cross-channel customer experience is there, and it has never been more important to retain good customers and attract new ones through a strong brand and reputation for high quality service.

In a highly competitive world, organizations are focused on product innovation, why are they not taking the next step to think to roll out an integrated customer service suite at the same time?

The figures are pretty convincing in favor of offering an enhanced customer service experience. 86% of consumers say they are prepared to pay more for a better customer experience, while just 1% says companies consistently meet their expectations. Poor customer experience is the biggest cause of customer churn, with 89% of people admitting that they are happy to switch to a competitor due to poor customer experience.

This is the mobile age and companies are faced with a generation of end-users who have no real concept of things like fixed-line phones and sitting on hold waiting for the next available agent. They want their interaction in real time, the same way they have it with friends, family and peers online. When 50% of smartphone users say they would prefer to use a mobile customer service application to try and resolve a customer service problem before picking up the phone and calling the contact center, you know that there is both an issue and an opportunity here.

the way ahead – the Cloud and analytics

40% of organizations have stated that ‘complexity’ is the biggest challenge to their deploying enhanced, multichannel customer service offerings – it used to be ‘organizational structure’ – but cloud computing is helping to make a seamless contact center and customer service operation a more achievable reality. Business intelligence and analytics tools allow organizations to both track and monitor customer datato improve their experience, while the Cloud also enables social media engagement in real time like never before.

The cloud makes it easier than ever to bring the right customer service people together with the right customers, on the customer’s terms. The ability to include customer service processes and systems within the cloud enables more tools – organizations can communicate via Twitter, Facebook and other social apps – but it must be integrated, or risk giving the customer further frustration.

The future of customer service is undoubtedly in the cloud, and intelligent analytics will enable organizations to keep their offering fresh and their customers content. These analytics are particularly useful for government bodies and companies in the financial, health and insurance industries, all of which are subject to regulatory changes and challenges.

70% of businesses plan to include social media as part of their customer service offering by mid-2014, while 55% of customers expect customer service via social media. Customers who engage and interact with companies via social media spend 20 to 40% more with those companies than other customers. The proof points are becoming undeniable, the need for a joined-up customer service provision across multiple platforms and channels indisputable, and it is the cloud which will deliver this.

Original Publication

Private life in the Cloud

Posted on January 18, 2014 by Gordon M

We live in a world of cyber security threats: hackers breaching organisational firewalls, Wikileaks publishing private state documents, and employers tracking cyber activity for productivity sakes. Privacy, in relation to digital data, is a hazy topic.

The internet alone is increasingly being used as a medium to collect information for consumer profiling. According to Nielsen’s 2013 Australian Online Consumer report, 17.2 million Australians accessed the internet in the month of July and spent an average of 38 hours online across 60 sessions.

As more and more Australians surf the internet, check their mail, shop online, apply for jobs, or simply socialise with friends, they are leaving a trail of digital data that for some people is a gold mine. This includes email services like Gmail, file storage services like Dropbox, photo galleries like Flickr, and the list goes on. And this is not just on PC’s: laptops, smart phones, tablets, and televisions with internet capability all leave a cyber-trail.

When March 2014 hits, easy access to digital data will no longer be the case. Australia is about to get tougher on its privacy laws: effective March 2014, the 2012 Privacy Amendment Act will require that all Australian organisations, regardless of size and industry, implement open and transparent policies for managing personal data. This may seem simple, but it opens a crevasse of questions: how did you obtain this person’s contact details? Were you transparent in your original address? How are you storing these details? What is the purpose of collecting personal details? Are you sharing them amongst your organisation or more broadly?

These questions relate not only to your employees, but to everyone your organisation interacts with: stakeholders, customers, past employees, marketing databases….and the list goes on.

With the clock ticking, there is less than a year remaining until privacy is changed forever. Yet the implication of privacy is rarely discussed. The question is: are businesses prepared? The answer is, more likely than not, no. If personal data is not adequately handled, organisations may be liable and can be imposed with fines of up to $1.7 million for an organisation and $ 370,000 for an individual.

As the generation of digital data continues to grow exponentially, it provides challenges for corporates to correctly manage, store and secure it. The pressure is on and the onus is on all companies to evaluate:
– Who ‘’owns’’ the privacy realm within their organisation?
– When was the last time an organisation reviewed their privacy policy?
– And if they have the necessary approvals to use third party data?

Achieving data privacy is a challenge for all organisations and the amount of work that needs to be done should not be underestimated. There is no time like the present to consider how to manage risk involved– what is lacking, what policies need to be put in place, and what needs to change.

1) Conduct a Privacy audit
Organisations need to implement a privacy audit which evaluates the type of sensitive information held by an organisation. This sensitive information can refer to employees’ personal details such as their tax file number or Medicare number and includes whether or not you have the rights to audit and access information, as well as the timely return of information when an agreement ends. Analyse each aspect of this process which includes the collection, retention, use, and disclosure of personal information and determine risk levels. In cases where an organisation uses a cloud provider, it is important to understand who the stakeholders are, what their roles and responsibilities include, and where data is located and replicated.

Ask yourself: is third party data simply stored or is it being mined for advertising and marketing purposes?

2) Data protection and privacy impact strategy
Develop a comprehensive data protection and privacy strategy which focuses on integrating data protection and privacy processes while sustaining efficiency and long-term growth objectives. An organisation’s privacy strategy needs to be integrated with the overall risk and project management framework. It is also equally important for organisations to update their privacy policy regularly and seek input from legal advisors with specific knowledge regarding privacy laws where needed.

Ask yourself: what happens in the event of a data breach?

3) Create privacy policies and procedures
Develop policies and procedures that clearly state the importance of protecting sensitive information stored in-house or in the cloud which complies with the requirements of the Australian Privacy Principles (APPs). An organisation needs to take measureable steps to protect the personal information it holds from misuse. This includes mechanisms to protect and manage the information, including disaster recovery processes to protect against data loss. An organisation’s legal advisor needs to fully understand the nature of both the cloud and privacy requirements and should be able to tailor the legal protections in your agreement.

Ask yourself: what are the privacy policies that your organisation needs? Understand your key areas of weakness so you can develop a plan to protect data.

4) Ensure accuracy and transparency of all personal information held
Personal information collected by an organisation needs to be accurate, complete, and up to date. Customers should have access to their information and make corrections if required. For instance, if an organisation holds a database which records the phone number and address of its customers, a process needs to be put in place which allows customers to change or update their details.

Ask yourself: when was the last time you updated your customer database?

5) Appoint a policy offer and train employees to mitigate security risks
Monitoring employees to ensure that privacy policies are applied will be very hard to manage on a daily basis. Transferring knowledge to your employees will identify weakness and help mitigate security risks. This is no simple task. Look at appointing a policy officer that trains employees and regularly monitors content and activity to prevent any violation.

Ask yourself: is it worthwhile hiring a policy officer to ensure that a breach does not occur?

But this is just the beginning. Let’s throw a spanner in the works.
Consider all of these advances in the context of data stored in cloud. The list of considerations and concerns gets infinitely bigger. There are different approaches to how privacy is interpreted when it comes to data stored in the cloud space. The following is a general starting point, but not specific advice, as individual circumstances vary and need to be looked at in more detail.

– The Infrastructure as a Service (IaaS) model, where the service provider is responsible for housing customer information and is not involved in any handling or processing of personal information. In this case all obligations to privacy are held with the customer.

– Software as a Service (SaaS) model, where the service provider is responsible and plays an active role in handling and managing customer’s personal information. In such cases, the service provider needs to obtain consent from the customer to hold and or use this information.

– Platform as a Service (PaaS) model, where the service provider delivers tools to enable customers to deploy applications. The service delivery model means that customers need to use best practices and privacy–friendly tools.

Privacy remains a critical component for Australians doing business or simply engaging online. We are entering a challenging new era as tougher privacy laws come into effect. While some Australian companies have already initiated the ground work, others have simply turned a blind eye.

Business owners who want to mitigate risks without sacrificing their ability to do business need to start addressing where they currently stand in relation to digital privacy. Assessing the business structure now will identify strengths and weaknesses, and set the wheels in motion for the new privacy approach.

Original Publication

Seven technology predictions for 2014

Posted on December 27, 2013 by Gordon M

The year 2014 will be where current trends will accelerate the transformation already underway in how we consume information and do business and live. Organisations will need to evaluate their information strategy to take advantage of the emerging opportunities.

Here are seven trends to consider in the New Year:

Trend # 1 – the era of personal cloud

The cloud has exploded in popularity over the past few years, as companies exhaust backup, storage, network, security, and management systems. Consumer awareness of cloud storage is now increasing and usage is following suit.

Despite concerns that many industries have about cloud storage ability and their willingness to keep information secure, consumers will have little choice but to keep more information on these systems as opposed to their hard drives.

The push for more personal cloud technologies will shift toward services and away from devices. As mobile applications crowd the market, personal cloud services will become the new hub for content.

The risk for organisations is that being a consumer and being an employee is separate, but will the use of personal cloud be? Will someone taking a Friday off to work from home save documents to their personal cloud, which has different security measures to the organisations cloud, and put at risks the secrets of the new client pitch or new product development?

For 2014: Consider how personal and organisational cloud will interact for your business. Could they be at loggerheads before you have time to prepare your policies and inform your employees accordingly?

Trend # 2 – biometric authentication to replace passwords

Long gone are those days where a single password acted as a secure means of authentication. Today, a basic password takes minutes, if not seconds to break through. A string of characters can no longer keep your accounts and devices secure.

When was the last time you created a new password? As you were typing it in did a bar on the right hand side tell you whether it was weak, medium or strong? How many upper case letters or numerals did you include? Did I use the dog’s name or my favourite summer holiday spot for my internet banking password?

We are in the age where each and every person needs a little black book for their infinite passwords. But what happens if we lose the book?

The rapid proliferation of new devices has created additional security requirements for organisations attempting to increase its presence in the online market.

For enterprises that have not revisited their authentication strategies in several years, it may be time to take a fresh look. As identity becomes the driving force behind new security paradigms, biometric authentication will become the new practice as fingerprint and eye retinal scans become a part of our everyday activity.

For 2014: Be prepared! Adopt a security strategy built on advanced authentication techniques that will manage user access. Encourage regular password updates and educate your employees on what a strong password looks like. No dog names allowed.

Trend # 3 – out with the old and in with the new: embedded technology

Embedded systems are part of our daily lives. Can you imagine your life today, without a smart phone for communication?

2014 will see an uptake in embedded technology as the pressure will be on to add more intelligent functions into devices. The technology that initially drove mobile phones is now driving the adoption of smart devices. Touchscreens, smaller gadgets, and high performance sensors are just some of these innovations.

Wearable technology is a trend that will embrace the workforce. It is already starting. There will be more productivity apps in wearables as medical professionals begin using devices that overlay images on goggles. Google Glass is just the beginning, with other inventions to monitor, anticipate and feedback, well on their way.

For 2014: Anticipate the evolution of everyday products as technology becomes cheaper, smaller and more energy efficient. Technology will lead to automated homes, intelligent automobiles, smart buildings, and ubiquitous measure / control systems. How can your business embrace and jump on board?

Trend # 4 – go mobile or go home

The bring-your-own-device (BYOD) trend has completely changed the way businesses work. Executives using devices such as smartphones and tablets to access the corporate network is quickly becoming ubiquitous with an uptrend in remote working.

According to a report by Gartner, 70 per cent of mobile professionals will conduct their work on personal smart devices by 2018. The increase in mobile devices will challenge technology and finance departments as they try to manage mobile devices. But what type of personal smart device? Where are the tablet / smart phone headed? We are at the beginning of what the future world of personal smart devices might look like. If left unmanaged, BYOD can lead to data leaks and loss of control, which could potentially result in legal penalties.

With BYOD, the genie is out of the bottle as users expect to be online in more places at high speeds and with robust security levels. With the right solutions in place, BYOD can create new exciting opportunities.

For 2014: Create a clear policy around BYOD strategies that encompasses enabling secure, trusted, and convenient access. Be sure to implement a security model that has minimal impact on an employee’s experience, whilst maintaining the same security standards that your organisation upholds.

Trend # 5 – do more with less: the future is in M2M technology

Machine-to-machine’ (M2M) communication has given businesses the capability to monitor, control, or manage the operation of remote equipment. Today, M2M services have entered a renaissance period, playing a significant role as new products communicate with each other wirelessly without any human intervention.

This deregulation in the market will eventually garner new opportunities making it possible to map and monitor an entire system of remote hubs which could be anything from a building to a vehicle, to a fully armed security system.

The Internet of Things will enable devices to communicate with each other, while working out problems without interference. For instance, an M2M device will be able to automatically control the temperature of an air conditioner, while switching it on or off when required. These core capabilities will reduce error, save time, increase efficiency, and generally optimise the performance of any physical system.

For 2014: Maintain a strong and clear position in the market by developing plans and procedures that incorporate M2M technologies NOW rather than later. Prepare your organisation for change.

Trend # 6 – the new age of apps

With the continued growth and inescapable presence of BYOD, individuals have the capability of accessing all sorts of applications and information they need using their own devices anytime and anywhere.

Consumers are more technologically savvy and flock to app stores linked to their mobile platforms and devices while companies are investing in apps almost every day.

From 2014 onwards, there will be an app for almost everything, from everyday bills to mobile banking and much more. Something as simple as karaoke, which used to be entertained in restaurants is now a downloadable app. The same applies to music, where consumers can listen to unlimited songs using the appropriate app. This innovation will continue to increase, with the app market expected to reach $38 billion in just two years.

Propriety apps will become common, as more and more employees create and develop apps that support their business.

For 2014: Consider individual user’s needs for mobility, and get involved in the discussion. Organisations need to adapt their digital marketing campaigns to fit the small screens and the evolution of the app world.

Trend # 7 – the social dimension where everything is shared

We have reached a new communication age where social media is well established. Today, technology has enabled us to profile any individual or business by simply tapping into the material available online on social networks. Facebook itself has approximately 1.19 billion active users and roughly 507 million daily active mobile users, while twitter has roughly 554 million active registered users, with approximately 58 million tweets a day.

With the popularity of social networks it becomes easier to share information across the globe with a simple click of a button. This takes on a new level of urgency as organisations shift from an information age to a communication age. Facebook itself revealed what is known as “frictionless sharing”, which automatically posts updates on your page from everything you listen to, read or watch.

The concept of 3D printing is another trend that will explode the marketplace in 2014 and will assist in local and custom fabrication. New competition will enter the market using 3D Printers to challenge business models. Users will take advantage of new paradigms in replicating products, designs, and devices.

For 2014: Be careful with what information you disclose and to whom you disclose this too. Businesses need to pay close attention to ensure that all information or objects shared are subject to copyright or is trade market protected.

2014 will see an uptake in the adoption of smart technologies, innovative devices, and a plethora of cloud applications. With new technologies seemingly always on the horizon, keeping a hold over IT systems is becoming increasingly complicated. It is therefore important that businesses embrace the new trends and prepare for the opportunities ahead.

Original Publication

Technology predictions for 2014 & beyond

Posted on November 17, 2013 by Gordon M

predicting technology futures – what’s in store for 2014?

Original publication

2013 has seen a number of technologies enjoy varying levels of success and growth, with mobile devices, cloud computing and enterprise app stores all continuing to gain momentum. As I have written about throughout the year on this blog, these technologies have all had that disruptive business model impact which makes them popular and shakes up the existing landscape.

As we approach the end of 2013, I see no reason to expect 2014’s emerging technologies and trends to be any different. So what do we have to look forward to?

wearable technology and absolute mobility

Mobile everywhere and mobile for everything. 2014 will be the year that mobile is ubiquitous, smarter, faster and our reliance on mobile connectivity becomes absolute.

2013 saw the emergence of bring your own device (BYOD) as a mainstream concept, with end-users pretty much eschewing the notion of work/life balance and taking their smartphones and tablets into the workplace as a matter of course and taking their work on the move with them, presenting companies with new security challenges. But the trend will continue and 2014 will see users expecting to be online in more places than ever, at high speeds and with more robust security levels.

This increased mobility will continue to be driven forward by the latest advances in mobile devices, with wearable technology to the fore. The announcement that Burberry’s chief executive has just jumped ship to join Apple is a good indicator of how technology and fashion will merge over the coming year.Google glass, smartwatches and other wearable devices will all connect to the internet and each other through the Cloud like never before. And speaking of the connected planet. . .

the Internet of things goes mainstream

The internet is dead, long live the internet of things. There are now more networked devices and machines on the planet than there are people and 2014 will see still more devices, appliances and vehicles come online and begin communicating with each other.

The internet as we know it has already changed the world and many aspects of our daily lives. It has benefited businesses, individuals and nations, often helping to transform the way governments deliver education, health and social services and making information more democratically available. The internet of everything addresses the next generation of networked devices, with machine-to-machine (M2M) communications powering new ways of doing everything. Right now our phones and tablets are our most common networked devices, but the internet of things will see the networking of cars, homes, appliances, televisions, meters, indeed most electrical and electronic appliances and devices. There is even a company in the Netherlands that has helped a farmer to connect his cows.

Forecasts vary, but recent research projects that by 2020 there will be 75 billion ‘things’ connected to the internet and communicating with one another. 2014 will be the year that everything being networked goes mainstream.

hybrid cloud and XaaS model

2014 will see IT architectures continue to evolve and bring greater flexibility to companies and end-users. In previous blogs I have written about the future impact of cloud computing on various IT disciplines, notably procurement, storage and business continuity and even the role of the traditional CIO.

The cloud will continue to transform throughout the coming year, and the direction it will take will be that of hybrid cloud. Companies with private cloud architectures in place should be ready to embrace personal cloud and make the shift to the hybrid model. The hybrid approach gives organizations greater operational flexibility and optimized costs without compromising security. Network performance is improved too.

The ‘as a service’ (XaaS) model will continue to grow in popularity as well, as organizations adopt its agility and flexibility benefits while also recognizing that the OPEX model carries major advantages over the traditional CAPEX, investment-up-front approach.

software-defined architecture

Software-defined architecture will also come to the fore in 2014 – a practice whereby the software or the application defines the purpose of the device itself. This can be a storage device or a server, or a personal device such as the music boxes or wristband and apps that tracks how you sleep, move and eat—then helps you use that information to feel your best. The function defines the form.

The software-defined approach can help revolutionize the way we program, use and interact with devices because it makes them completely customizable. Devices of any kind will become defined by their apps, making them directly programmable, more agile, centrally managed and configurable and giving us greater control.

share, share and share again

End-users are now, thanks to the rise and rise of social media, so used to sharing that it is second nature. There are now 1.15 billion active Facebook users and over 288 million active Twitter users, all sharing thoughts, information, news, opinions and more, all the time. There have been more than 16 billion photos shared on Instagram. And this is just the beginning.

3-D printing is one area where the sharing of ideas and designs is going to take off in a big way in 2014 and beyond. Sales of 3-D printers are forecast to grow by 75 per cent in 2014, as the technology takes hold in the mainstream. 3-D printing could have a massive impact on many industries, not least the manufacturing sector. It represents a new way of sharing, with companies no longer needing to produce things the same way. For example one company or individual can come up with a design or bright idea one day and that design can be shared and copied tomorrow. Manufacturing, product development, design and prototypes – all of these disciplines could be hugely affected. This does of course present a challenge similar to that faced by the music and movie industries; when you have moved from the physical world to the virtual, and people are so used to sharing, how do you protect intellectual property? Innovative smart machines may be the solution to that. But that’s for another blog post.

Happy 2014.

Original Publication

Websites You Should Know and Use for Social Marketing

Posted on July 29, 2013 by Gordon M

Websites You Should Know and Use for Social Marketing Ideas

SOCIAL MEDIA MARKETING AUDIO + VISUAL IDEAS

This list was derived from the following TED blog ….

100 Websites You Should Know and Use

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What is a Twitter Account worth? What is your Social Reputation worth?

Posted on July 27, 2013 by Gordon M

My Twitter account is valued at….. $928.49 by http://www.twalue.com/

How is your Twalue calculated?

The number of followers you have is the base number.
The more people you follow, the lower your Twalue will be.
Lists contribute a small amount to your Twalue.
The faster you’ve gained your followers, the higher your Twalue will be.

An interesting article about this trend in trying to put a value on your social network can be found here ….

Social-media /black markets for Twitter accounts put a price on your reputation

P.S. My twitter Account is NOT FOR SALE.

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SOCIAL + BUSINESS + E-COMMERCE – Websites You Should Know

Posted on July 24, 2013 by Gordon M

SOCIAL + BUSINESS + E-COMMERCE Websites You Should Know

This list was derived from the following TED blog ….

100 Websites You Should Know and Use

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the journey’s destination – the fully integrated, seamless customer service

the way ahead – the Cloud and analytics

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predicting technology futures – what’s in store for 2014?

wearable technology and absolute mobility

the Internet of things goes mainstream

hybrid cloud and XaaS model

software-defined architecture

share, share and share again

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Websites You Should Know and Use for Social Marketing Ideas

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