Taming the multichannel customer service monster

Today’s consumer is a much more expectant, much more demanding beast than in times gone by – and the reason for this is technology. The consumerization of IT and mobility have combined to give people a level of control and power over their activities that they’ve never previously been able to enjoy. And one of the by-products of this has been an increased expectancy of customer service quality.

The modern customer – and indeed the modern company – today has more ways of communicating available to them than ever. We have the traditional telephone network for voice calls, but we also have SMS messages and multiple online tools such as email, web forms, chat, instant messengers and social media applications. A common consumer perception is that voice never really gets you very far – and be honest, nobody in the world actually enjoys sitting on hold listening to irritating music and product pitches – so companies have had to start thinking differently.

This means utilizing all those other communications tools in an effective way – and it is a tricky balancing act to get right. Apps are increasingly becoming the way that end-users interact and so they expect their customer service to come their way on their terms. The challenge of delivering a multi-channel customer experience, a genuinely fully-integrated, seamless customer service, is a big one.

the journey’s destination – the fully integrated, seamless customer service

So with customers expecting and demanding better service and more personal attention, why, in this multi-channel environment, isn’t it being delivered?  The opportunity to provide a genuine cross-channel customer experience is there, and it has never been more important to retain good customers and attract new ones through a strong brand and reputation for high quality service.

In a highly competitive world, organizations are focused on product innovation, why are they not taking the next step to think to roll out an integrated customer service suite at the same time?

The figures are pretty convincing in favor of offering an enhanced customer service experience. 86% of consumers say they are prepared to pay more for a better customer experience, while just 1% says companies consistently meet their expectations. Poor customer experience is the biggest cause of customer churn, with 89% of people admitting that they are happy to switch to a competitor due to poor customer experience.

This is the mobile age and companies are faced with a generation of end-users who have no real concept of things like fixed-line phones and sitting on hold waiting for the next available agent. They want their interaction in real time, the same way they have it with friends, family and peers online. When 50% of smartphone users say they would prefer to use a mobile customer service application to try and resolve a customer service problem before picking up the phone and calling the contact center, you know that there is both an issue and an opportunity here.

the way ahead – the Cloud and analytics

40% of organizations have stated that ‘complexity’ is the biggest challenge to their deploying enhanced, multichannel customer service offerings – it used to be ‘organizational structure’ – but cloud computing is helping to make a seamless contact center and customer service operation a more achievable reality. Business intelligence and analytics tools allow organizations to both track and monitor customer datato improve their experience, while the Cloud also enables social media engagement in real time like never before.

The cloud makes it easier than ever to bring the right customer service people together with the right customers, on the customer’s terms. The ability to include customer service processes and systems within the cloud enables more tools – organizations can communicate via Twitter, Facebook and other social apps – but it must be integrated, or risk giving the customer further frustration.

The future of customer service is undoubtedly in the cloud, and intelligent analytics will enable organizations to keep their offering fresh and their customers content. These analytics are particularly useful for government bodies and companies in the financial, health and insurance industries, all of which are subject to regulatory changes and challenges.

70% of businesses plan to include social media as part of their customer service offering by mid-2014, while 55% of customers expect customer service via social media. Customers who engage and interact with companies via social media spend 20 to 40% more with those companies than other customers. The proof points are becoming undeniable, the need for a joined-up customer service provision across multiple platforms and channels indisputable, and it is the cloud which will deliver this.

Original Publication

 

Seven technology predictions for 2014

The year 2014 will be where current trends will accelerate the transformation already underway in how we consume information and do business and live. Organisations will need to evaluate their information strategy to take advantage of the emerging opportunities.

Here are seven trends to consider in the New Year:

Trend # 1 – the era of personal cloud

The cloud has exploded in popularity over the past few years, as companies exhaust backup, storage, network, security, and management systems. Consumer awareness of cloud storage is now increasing and usage is following suit.

Despite concerns that many industries have about cloud storage ability and their willingness to keep information secure, consumers will have little choice but to keep more information on these systems as opposed to their hard drives.

The push for more personal cloud technologies will shift toward services and away from devices. As mobile applications crowd the market, personal cloud services will become the new hub for content.

The risk for organisations is that being a consumer and being an employee is separate, but will the use of personal cloud be? Will someone taking a Friday off to work from home save documents to their personal cloud, which has different security measures to the organisations cloud, and put at risks the secrets of the new client pitch or new product development?

For 2014: Consider how personal and organisational cloud will interact for your business. Could they be at loggerheads before you have time to prepare your policies and inform your employees accordingly?

Trend # 2 – biometric authentication to replace passwords

Long gone are those days where a single password acted as a secure means of authentication. Today, a basic password takes minutes, if not seconds to break through. A string of characters can no longer keep your accounts and devices secure.

When was the last time you created a new password? As you were typing it in did a bar on the right hand side tell you whether it was weak, medium or strong? How many upper case letters or numerals did you include? Did I use the dog’s name or my favourite summer holiday spot for my internet banking password?

We are in the age where each and every person needs a little black book for their infinite passwords. But what happens if we lose the book?

The rapid proliferation of new devices has created additional security requirements for organisations attempting to increase its presence in the online market.

For enterprises that have not revisited their authentication strategies in several years, it may be time to take a fresh look. As identity becomes the driving force behind new security paradigms, biometric authentication will become the new practice as fingerprint and eye retinal scans become a part of our everyday activity.

For 2014: Be prepared! Adopt a security strategy built on advanced authentication techniques that will manage user access. Encourage regular password updates and educate your employees on what a strong password looks like. No dog names allowed.

Trend # 3 – out with the old and in with the new: embedded technology

Embedded systems are part of our daily lives. Can you imagine your life today, without a smart phone for communication?

2014 will see an uptake in embedded technology as the pressure will be on to add more intelligent functions into devices. The technology that initially drove mobile phones is now driving the adoption of smart devices. Touchscreens, smaller gadgets, and high performance sensors are just some of these innovations.

Wearable technology is a trend that will embrace the workforce. It is already starting. There will be more productivity apps in wearables as medical professionals begin using devices that overlay images on goggles. Google Glass is just the beginning, with other inventions to monitor, anticipate and feedback, well on their way.

For 2014: Anticipate the evolution of everyday products as technology becomes cheaper, smaller and more energy efficient. Technology will lead to automated homes, intelligent automobiles, smart buildings, and ubiquitous measure / control systems. How can your business embrace and jump on board?

Trend # 4 – go mobile or go home

The bring-your-own-device (BYOD) trend has completely changed the way businesses work. Executives using devices such as smartphones and tablets to access the corporate network is quickly becoming ubiquitous with an uptrend in remote working.

According to a report by Gartner, 70 per cent of mobile professionals will conduct their work on personal smart devices by 2018. The increase in mobile devices will challenge technology and finance departments as they try to manage mobile devices. But what type of personal smart device? Where are the tablet / smart phone headed? We are at the beginning of what the future world of personal smart devices might look like. If left unmanaged, BYOD can lead to data leaks and loss of control, which could potentially result in legal penalties.

With BYOD, the genie is out of the bottle as users expect to be online in more places at high speeds and with robust security levels. With the right solutions in place, BYOD can create new exciting opportunities.

For 2014: Create a clear policy around BYOD strategies that encompasses enabling secure, trusted, and convenient access. Be sure to implement a security model that has minimal impact on an employee’s experience, whilst maintaining the same security standards that your organisation upholds.

Trend # 5 – do more with less: the future is in M2M technology

Machine-to-machine’ (M2M) communication has given businesses the capability to monitor, control, or manage the operation of remote equipment. Today, M2M services have entered a renaissance period, playing a significant role as new products communicate with each other wirelessly without any human intervention.

This deregulation in the market will eventually garner new opportunities making it possible to map and monitor an entire system of remote hubs which could be anything from a building to a vehicle, to a fully armed security system.

The Internet of Things will enable devices to communicate with each other, while working out problems without interference. For instance, an M2M device will be able to automatically control the temperature of an air conditioner, while switching it on or off when required. These core capabilities will reduce error, save time, increase efficiency, and generally optimise the performance of any physical system.

For 2014: Maintain a strong and clear position in the market by developing plans and procedures that incorporate M2M technologies NOW rather than later. Prepare your organisation for change.

Trend # 6 – the new age of apps

With the continued growth and inescapable presence of BYOD, individuals have the capability of accessing all sorts of applications and information they need using their own devices anytime and anywhere.

Consumers are more technologically savvy and flock to app stores linked to their mobile platforms and devices while companies are investing in apps almost every day.

From 2014 onwards, there will be an app for almost everything, from everyday bills to mobile banking and much more. Something as simple as karaoke, which used to be entertained in restaurants is now a downloadable app. The same applies to music, where consumers can listen to unlimited songs using the appropriate app. This innovation will continue to increase, with the app market expected to reach $38 billion in just two years.

Propriety apps will become common, as more and more employees create and develop apps that support their business.

For 2014: Consider individual user’s needs for mobility, and get involved in the discussion. Organisations need to adapt their digital marketing campaigns to fit the small screens and the evolution of the app world.

Trend # 7 – the social dimension where everything is shared

We have reached a new communication age where social media is well established. Today, technology has enabled us to profile any individual or business by simply tapping into the material available online on social networks. Facebook itself has approximately 1.19 billion active users and roughly 507 million daily active mobile users, while twitter has roughly 554 million active registered users, with approximately 58 million tweets a day.

With the popularity of social networks it becomes easier to share information across the globe with a simple click of a button. This takes on a new level of urgency as organisations shift from an information age to a communication age. Facebook itself revealed what is known as “frictionless sharing”, which automatically posts updates on your page from everything you listen to, read or watch.

The concept of 3D printing is another trend that will explode the marketplace in 2014 and will assist in local and custom fabrication. New competition will enter the market using 3D Printers to challenge business models. Users will take advantage of new paradigms in replicating products, designs, and devices.

For 2014: Be careful with what information you disclose and to whom you disclose this too. Businesses need to pay close attention to ensure that all information or objects shared are subject to copyright or is trade market protected.

2014 will see an uptake in the adoption of smart technologies, innovative devices, and a plethora of cloud applications. With new technologies seemingly always on the horizon, keeping a hold over IT systems is becoming increasingly complicated. It is therefore important that businesses embrace the new trends and prepare for the opportunities ahead.

Original Publication

 

Technology predictions for 2014 & beyond

predicting technology futures – what’s in store for 2014?

Original publication

2013 has seen a number of technologies enjoy varying levels of success and growth, with mobile devices, cloud computing and enterprise app stores all continuing to gain momentum. As I have written about throughout the year on this blog, these technologies have all had that disruptive business model impact which makes them popular and shakes up the existing landscape.

As we approach the end of 2013, I see no reason to expect 2014’s emerging technologies and trends to be any different. So what do we have to look forward to?

wearable technology and absolute mobility

Mobile everywhere and mobile for everything. 2014 will be the year that mobile is ubiquitous, smarter, faster and our reliance on mobile connectivity becomes absolute.

2013 saw the emergence of bring your own device (BYOD) as a mainstream concept, with end-users pretty much eschewing the notion of work/life balance and taking their smartphones and tablets into the workplace as a matter of course and taking their work on the move with them, presenting companies with new security challenges. But the trend will continue and 2014 will see users expecting to be online in more places than ever, at high speeds and with more robust security levels.

This increased mobility will continue to be driven forward by the latest advances in mobile devices, with wearable technology to the fore. The announcement that Burberry’s chief executive has just jumped ship to join Apple is a good indicator of how technology and fashion will merge over the coming year.Google glasssmartwatches and other wearable devices will all connect to the internet and each other through the Cloud like never before. And speaking of the connected planet. . .

the Internet of things goes mainstream

The internet is dead, long live the internet of things. There are now more networked devices and machines on the planet than there are people and 2014 will see still more devices, appliances and vehicles come online and begin communicating with each other.

The internet as we know it has already changed the world and many aspects of our daily lives. It has benefited businesses, individuals and nations, often helping to transform the way governments deliver education, health and social services and making information more democratically available. The internet of everything addresses the next generation of networked devices, with machine-to-machine (M2M) communications powering new ways of doing everything. Right now our phones and tablets are our most common networked devices, but the internet of things will see the networking of cars, homes, appliances, televisions, meters, indeed most electrical and electronic appliances and devices. There is even a company in the Netherlands that has helped a farmer to connect his cows.

Forecasts vary, but recent research projects that by 2020 there will be 75 billion ‘things’ connected to the internet and communicating with one another. 2014 will be the year that everything being networked goes mainstream.

hybrid cloud and XaaS model

2014 will see IT architectures continue to evolve and bring greater flexibility to companies and end-users. In previous blogs I have written about the future impact of cloud computing on various IT disciplines, notably procurementstorage and business continuity and even the role of the traditional CIO.

The cloud will continue to transform throughout the coming year, and the direction it will take will be that of hybrid cloud. Companies with private cloud architectures in place should be ready to embrace personal cloud and make the shift to the hybrid model. The hybrid approach gives organizations greater operational flexibility and optimized costs without compromising security. Network performance is improved too.

The ‘as a service’ (XaaS) model will continue to grow in popularity as well, as organizations adopt its agility and flexibility benefits while also recognizing that the OPEX model carries major advantages over the traditional CAPEX, investment-up-front approach.

software-defined architecture

Software-defined architecture will also come to the fore in 2014 – a practice whereby the software or the application defines the purpose of the device itself. This can be a storage device or a server, or a personal device such as the music boxes or wristband and apps that tracks how you sleep, move and eat—then helps you use that information to feel your best. The function defines the form.

The software-defined approach can help revolutionize the way we program, use and interact with devices because it makes them completely customizable. Devices of any kind will become defined by their apps, making them directly programmable, more agile, centrally managed and configurable and giving us greater control.

share, share and share again

End-users are now, thanks to the rise and rise of social media, so used to sharing that it is second nature. There are now 1.15 billion active Facebook users and over 288 million active Twitter users, all sharing thoughts, information, news, opinions and more, all the time. There have been more than 16 billion photos shared on Instagram. And this is just the beginning.

3-D printing is one area where the sharing of ideas and designs is going to take off in a big way in 2014 and beyond. Sales of 3-D printers are forecast to grow by 75 per cent in 2014, as the technology takes hold in the mainstream. 3-D printing could have a massive impact on many industries, not least the manufacturing sector. It represents a new way of sharing, with companies no longer needing to produce things the same way. For example one company or individual can come up with a design or bright idea one day and that design can be shared and copied tomorrow. Manufacturing, product development, design and prototypes – all of these disciplines could be hugely affected. This does of course present a challenge similar to that faced by the music and movie industries; when you have moved from the physical world to the virtual, and people are so used to sharing, how do you protect intellectual property? Innovative smart machines may be the solution to that. But that’s for another blog post.

Happy 2014.

Original Publication

Social Media for CEOs and Executives

Social Media for CEOs and Executives

Social Media has become an important part of the marketing mix for companies. It’s also becoming an important part of the Leadership Matrix for Leaders. CEOs & Executives are increasingly turning to social media to increase employee and customer engagement.

1.    Don’t ignore Social Media!

Social Media is growing rapidly.It’s a very powerful tool and it’s important to be aware of its nature.

2.    Define your goals & Set a Strategy

A strategy can be revised as you get more comfortable and learn but it’s important to have that starting foundation.

3.    Social Media Experts

Social Media is new form of communication. It’s a new language which requires specialised skills. Organisations should look for someone who is able to speak this particular language.

4.    Everyone is a critic

“With the evolution of social media, everyone is a critic. If you aren’t monitoring them; your customers are talking about you – regardless. Ignoring your customers via social media is one sure-fire way to show that as a brand – you don’t care.”

 5.    Avoid the corporate language

 Social Media connects people. It’s about telling stories and engaging customers.

 6.    Free Publicity

Social media is the new press release.

Thanks to Original Publication

Mobility and the mobile workspace: the new demands on the CIO

Technology, as we knew it, is no longer relevant. Every day we are bowled over with a new app, toy or technique. We are moving to a world of smart technology at a pace that is almost impossible to keep up with.

The era of “smart technology” spans the time of smart phones, 3D printers, and beyond. A recent survey by Forrester Research anticipates that shipments of wearable computing devices will reach almost 30 million units this year. This realm is undefined and endless, and relates to anything from items tracking physical activity, to Bluetooth connected watches and the much anticipated Google glasses. 3D printers, currently fitting the bill for the art world alone, are expected to cost less than some PC’s by 2016, at under $2000.00 US dollars. The possibility is endless.

And now, with tablets expected to outsell laptops this year, this mobility aspect is become less and less a preference or request but rather a demand of employees.

The role that consumerism and trend technology plays in driving business structures and styles can no longer be ignored. Gartner expects that 80 percent of organisations will support a workforce using tablets by the end of 2013. This expectation will have a flow on effect: whether organisations are supplying the tablets, or supplying the application and platform for a personal device to be used in a corporate manner.

Regardless of the process, the outcome is the same. Business is changing, and it is becoming increasingly difficult to keep up. The majority of organisations across the world, are not ready to house these technologies. The time has come for a new approach.

The context surrounding this change is also moving at what appears to be the speed of light. Faster broadband availability and the increasing availability of 4G networks will help enhance the way employees use mobile devices, and give further incentive to those considering investing in one.

From the perspective of the CIO, these new networks could redefine business practice and process, offering potentially game changing opportunities.

Working in parallel to these advances is the announcement of new privacy laws legislation. This herald’s big change on the horizon, changes that the CIO needs to understand and incorporate.

To throw a spanner in the works, let’s consider all of these advances in the context of the cloud.

Couple this with Gartner’s expectation that by 2014, 90 per cent of organisations will support corporate applications on personal devices, and you have a problem.

Data is now a defining factor. If the majority of employees start using devices, like tablets, to access both corporate applications and personal data and data security have the potential to spiral out of control. So pertinent questions are begging to be answered:

How safe is the cloud?
What is actually stored in the cloud?
How it is stored?

The list goes on. The combination of the growth in mobility and the continued dominance and reliance on the cloud means CIOs must start considering their organisational structure and if it can cater to this changing environment.

There is no time like the present to consider how to manage risk in the mobile cloud space – what privacy safe guards and good parameters are in place, and what needs to change.

1. Define your organisational policies in relation to Bring Your Own Device (BYOD)

BYOD is a phenomenon occurring in every organisation regardless of size and structure. You must assess whether or not BYOD can have a negative effect on your organisations workings – Is your bandwidth being compromised? Is it introducing large security risks to your network?

Your organisation may decide to ban BYOD and supply devices, or alternatively to create a more structured and regimented use of BYOD through the use of dedicated access points and tracking usage and activity.

Assessing current usage patterns and doing a cost analysis is a good step towards understanding employee and business requirements alike.

2. Assess network based security policies

This is especially relevant for companies who encourage the use of BYOD and don’t offer other devices. Setting these policies up can be difficult and time consuming, but it is an effective way of regulating consumer behaviours and enforcing some hard limits.

Often the issue with BYOD is that there is no limit defined, so building from the bottom up will allow you to gain an understanding of current usage, expectations, and develop a framework to cater these to the organisation’s security benefit.

3. Manage risk across multiple device platforms

Mobility trends encompass smart phones, tablets, PCs, laptops and the next generation of wearable computing devices, including items like the Jawbone UP system. This then becomes a multi-platform environment.

When your employees are reading emails on a smart phone, updating documents on a tablet, and downloading information on a laptop, there is inherent risk. For CIOs, managing risk becomes so much more difficult because each platform is different, and so each platform needs a tailored policy. Investigating and investing in a security policy that addresses all known device platforms will dramatically reduce risk and secure organisational information.

4. Controlling data on the cloud – centrally managing user accounts

Because the cloud is an essential storage device, you need to understand how to control the data you are storing. When you have multiple users in multiple locations moving in and out of your cloud, there is an increased likelihood that something could go wrong. You need to control the way your users can use the cloud, and what they can access. Your cloud service provider should allow you to manage user accounts, create shared folders to enhance collaboration, restrict access based on managerial level, and other tailored solutions to ensure a secure space when dealing with a mobile workforce.

5. Develop a policy plan and take control

The development of a security policy should be organic. After running through steps one through four – define, assess, manage and control – you should already understand what you need in your organisation’s policy.

Your policy should aim to minimise the use of rogue cloud usage by employees, ultimately reducing the likelihood of unfriendly events such as data leakage, malware outbreaks, or hacker theft. To be sure nothing slips through the cracks, develop a list of your top ten concerns, and then make sure these are addressed in your policy.

Some questions you might like to consider include: do we have an existing policy we need to adapt? Where is our data going to be stored? Does the service provider have any ownership of your data? What is the financial credibility of the provider? If things go wrong, what is our exit strategy?

Original Publication

 

Leading Chief Executive Officers (CEOs) on Twitter

A survey of the world’s top CEOs, found that CEO sociability increased from 36% to 66% between 2010 and 2012. Details at …….

Weber Shandwick’s audit of the online engagement activities of the world’s top CEOs

A Social CEO can improve employee engagement….

…  52% of employees said they felt more inspired by their social CEO.

A Social CEO can also improve customer engagement and a sample of some leading CEO’s who use Twitter to improve and influence employee and customer engagment can be found at the following link ….

The top 50 social CEOs that you should consider following on Twitter.

…………………

Top Bank CEO becomes LinkedIn influencer

Mike Smith, CEO of ANZ Banking Group is leading the way for CEO’s into social media.

He is joining the elite of LinkedIn called the global influencer program which includes US President Barack Obama, British PM David Cameron,  Microsoft founder Bill Gates and Virgin founder Richard Branson.

Many now predict, that we will now see the CEO & Board member elite who have not felt the need to join a professional Social Network will now rush to not be left behind.

First Australian CEO accepted into the influencer program

CEO sees the light on social media

…………………